VAWG Strategy 2025: Freedom Charity’s reality test on prevention, policing and Dishonour Abuse
The VAWG Strategy 2025 sets a bold goal: to halve violence against women and girls within a decade. That ambition matters. Yet a strategy only protects women and girls when it changes what happens at the first disclosure, the first call, and the first risk decision.
Freedom Charity exists because the first response still fails too many girls. We built prevention that works in schools, and safeguarding that moves fast when fear walks through the door.
The Government often uses the phrase “honour based abuse”. Freedom Charity does not. We use Dishonour Abuse because perpetrators use “honour” to justify harm and silence victims. By contrast, Dishonour Abuse names the behaviour plainly and keeps the focus on risk, duty and action.
In this article, I explain what the VAWG Strategy 2025 promises. Then I show, factually and calmly, where Freedom Charity has already built the delivery model that Government now describes.
Key takeaways
-
The VAWG Strategy 2025 reads well, but delivery will decide outcomes.
-
Freedom has already delivered school prevention, frontline training, and discreet routes to help.
-
Forced marriage and FGM demand urgent safeguarding, not cultural hesitation.
-
Police standards at first contact will determine whether perpetrators face consequences.
-
Language shapes practice, so Dishonour Abuse matters.
Freedom Charity home page
Dishonour Abuse framework and Dishonour Index
What the VAWG Strategy 2025 aims to do
The VAWG Strategy 2025 sets out three aims:
-
Prevent violence and intervene earlier
-
Pursue perpetrators and improve justice outcomes
-
Support victims and survivors, with safer routes to help and recovery
That framework makes sense. However, the Strategy will fail if the first response practice stays weak or inconsistent across policing, schools and health services.
Outbound link to add: Official Government page for the VAWG Strategy (insert link)
Outbound link to add: EVAW campaign page you referenced (insert link)
What the VAWG Strategy 2025 means for forced marriage and FGM
Forced marriage and FGM are not side issues. They create high-risk safeguarding emergencies. In many cases, families enforce control through surveillance, threats and rapid escalation.
For that reason, the Strategy must drive early action in schools, the NHS and policing. If professionals delay, victims can disappear from view. If systems hesitate, perpetrators gain time.
Prevention and early intervention
Freedom built school prevention years before the VAWG Strategy 2025
The VAWG Strategy 2025 highlights prevention and education. It also speaks about men and boys. That focus is welcome.
Even so, Freedom Charity has built prevention into schools for years. We did not wait for a national strategy to discover early intervention.
Your timeline records a clear prevention spine:
-
9 December 2009: Freedom Charity was formed and launched at the House of Lords.
-
30 October 2010: But It’s Not Fair launched as a safeguarding educational resource for schools, with lesson plan support recorded in the Freedom timeline.
-
2012: the Freedom timeline records early school outreach, assemblies and book distribution, including Lea Manor School in Luton.
-
July 2015: national poster campaign across the UK with the Forced Marriage Unit, with libraries receiving posters and But It’s Not Fair, plus a school lesson plan launch.
-
June 2016: Cut Flowers launched with PSHE Association lesson plans, including a House of Commons launch hosted by the Education Secretary and Reed Smith.
As a result, Freedom’s prevention model already matches the Strategy’s first pillar. It puts clear language into schools. It equips staff. It also gives children safer ways to recognise risk.
Not In My Name
But It’s Not Fair
Cut Flowers
PSHE resources
Prevention with boys
Freedom already does the work the Strategy now describes
The VAWG Strategy 2025 places more emphasis on men and boys. That is sensible.
Freedom has long worked on the same principle: if you want fewer perpetrators tomorrow, you start with what boys learn today. Not In My Name sits in that space. It speaks directly to boys and challenges harmful norms early.
Moreover, prevention only works when it is repeated over time. One assembly does not shift behaviour. Consistent education does.
Pursuing perpetrators
The VAWG Strategy 2025 will succeed only if policing improves at first contact
The Strategy promises stronger justice outcomes. Yet victims meet the system through everyday decisions.
Police, schools and health services must act with clarity, speed and confidence. Therefore, the Strategy must deliver minimum standards everywhere, not just in pockets of good practice.
Here are five practical standards that Government must make real:
-
Record risk accurately from the start.
Log coercive control, stalking, threats and patterns properly. -
Investigate with evidence, fast.
Move quickly on digital and third-party evidence. -
Enforce breaches every time.
Treat breach as a safety issue, not a nuisance. -
Read the pattern, not the incident.
Look for escalation, not isolated events. -
Understand family and networked control.
Recognise that forced marriage and FGM risk can involve groups and wider pressure.
A short case pattern, anonymised
A teenager tells a teacher she fears an upcoming “family trip”. She says someone checks her phone at home. She begs the school not to call her parents.
If professionals describe that as “family conflict”, they erase urgency. If police record it as a domestic concern, they lose the safeguarding window. Then the child can vanish from school.
This is why the first response matters more than the launch.
Freedom pushed the state at key decision points
Freedom’s timeline records sustained pressure and high-level engagement at moments when the state had to decide whether to act:
-
2009: meeting with the Women’s Minister and parliamentary support through an Early Day Motion.
-
June 2012: Foreign Office roundtable with David Cameron, while Government considered criminalising forced marriage, with national media activity recorded in the Freedom timeline.
-
June 2014: major public and parliamentary activity recorded around the forced marriage law change, including Newsnight and a House of Commons event.
So, when the Government now describes “pursuing perpetrators”, it describes work Freedom has already had to drive into the public agenda.
Support for victims and survivors
Support must work when a victim cannot speak freely
The VAWG Strategy 2025 talks about support in the community. That matters.
However, many victims cannot safely call a helpline. Some cannot keep leaflets. Some face surveillance at home. Some are children. For that reason, services must offer discreet routes to help.
Freedom’s timeline records two practical delivery steps:
-
2010: launch of a 24-hour helpline with Manchester.
-
March 2013: launch of a help app with the Metropolitan Police at Lancaster House, offering discreet access to advice and support for those at risk of forced marriage.
These are not abstract commitments. They show how access works under pressure.
Internal link to add: Freedom helpline (insert link)
Internal link to add: Freedom app (insert link)
Why Freedom uses Dishonour Abuse
Language shapes decisions, so it shapes safety
Freedom Charity does not use “honour-based abuse”. We use Dishonour Abuse.
Perpetrators use “honour” to claim legitimacy. Professionals can absorb that framing without meaning to. Consequently, the system can hesitate at the moment it should act.
Dishonour Abuse removes that cover story. It keeps the focus on behaviour, risk, and duty. It also helps professionals record cases accurately and escalate safeguarding quickly.
Freedom Charity: what we have already delivered
A dated summary that maps to the VAWG Strategy 2025
-
2009: Freedom Charity formed and launched at the House of Lords.
-
2010: But It’s Not Fair launched as a school safeguarding resource, with lesson plan support recorded in the Freedom timeline.
-
2010: 24-hour helpline launched with Manchester.
-
2012: Foreign Office roundtable with David Cameron during the criminalisation decision period, plus major broadcast activity recorded in the Freedom timeline.
-
2013: help app launched with the Metropolitan Police at Lancaster House.
-
2014: major public and parliamentary activity recorded around the forced marriage law change.
-
2015: national poster campaign with the Forced Marriage Unit, plus school lesson plan launch.
-
2016: Cut Flowers launched with PSHE Association lesson plans, including a House of Commons launch.
-
2021: Oxford Union appearance recorded, plus campaigning and media work on virginity testing and hymenoplasty around the law change date listed in the Freedom timeline.
-
2023: MBE recorded in the Freedom timeline, plus third edition launch of But It’s Not Fair at the Old Bailey with new PSHE lesson plans.
Five delivery tests for Government
What the public should see if the Strategy is working
-
A minimum national standard for first response across policing and safeguarding
-
Clear practice for family and networked abuse, including forced marriage and FGM risk
-
Accurate recording and risk classification, consistently
-
Swift enforcement when perpetrators breach protective measures
-
Funded, sustained prevention in schools, including work with boys
The strategy becomes a legacy only when the first response changes
The VAWG Strategy 2025 sets an ambition that deserves to succeed. Still, ambition alone will not cut harm.
Instead, the country needs a consistent first response. It needs fast safeguarding in schools and health services. It needs policing that records risk correctly and acts on breaches. It also needs language that does not soften violence or hide perpetrators behind “honour”.
Freedom Charity’s record shows what delivery looks like. The government now needs to scale what already works and fund it as national infrastructure.