How to Set Up a JustGiving Page

Freedom Charity · Fundraising guide

How to set up a JustGiving page.

New to JustGiving? Follow our eight simple steps. We show you what to click, how to choose the right charity and how to share your fundraising page.

Whether you are doing a sponsored walk, marking a birthday or organising an event with a group, start here. You can keep this guide open in one tab while you set up your page in another.

Fundraising for Freedom Charity? Check our registered charity number, 1139657, before you select us on JustGiving. If you cannot find the right listing, do not choose a similarly named charity.

Start on JustGiving ↗Why fundraise for Freedom?Free starter pack

The easy guide

Set up your page in eight steps.

Open JustGiving in another tab and follow the steps below. The wording on JustGiving may vary slightly between a phone and a computer, but the choices are the same.

Fundraising for Freedom?

When you search for the charity, check that it is Freedom Charity, registered charity number 1139657. Do not select a charity with a similar name. If you cannot find or confirm Freedom’s JustGiving listing, stop before creating your page. Ask Freedom to confirm the correct listing or send supporters to our official donation page instead. Do not set up a personal Crowdfunding page to collect money for Freedom.

Search charities on JustGiving ↗ · What to do if your charity is missing ↗

01

Go to JustGiving and sign in.

Open JustGiving’s fundraising page ↗. Choose Start Fundraising. Sign in to your account, or create one if you have not used JustGiving before.

02

Choose a registered charity.

When JustGiving asks “Are you fundraising for a registered charity?”, select “Yes, continue”. Search for Freedom Charity. Check the registered charity number 1139657 before selecting it. If you cannot confirm the right charity, use the instructions in the box above instead.

03

Choose what you are doing.

JustGiving will ask whether you are taking part in an organised event, celebrating an occasion, fundraising in memory of someone or organising your own activity. Choose the option that fits. If your event is not listed, select “Add your own” and enter its details.

04

Choose your page’s web address.

Pick a short, memorable link to share with friends and family. For example, a sponsored walk could use a version of “our-walk-for-freedom”, if available. Check the spelling: this is the link people will use to donate.

05

Answer the sales question accurately.

If you are running a bake sale, raffle or auction, or selling tickets or other goods, select “Yes” when JustGiving asks. If you are only taking voluntary donations for a sponsored challenge and are not selling anything, answer “No”. Your answer affects whether the page can receive Gift Aid. Read the Gift Aid explanation below before you finish.

06

Create your page.

Review the charity, activity, web address and your answers. Choose “Create your page” (or the equivalent final button shown on your screen). You can then personalise your published page.

07

Add your title, target and story.

Open your page and choose “Edit your page”. Give it a clear title, set a realistic target, explain what you are doing and add a genuine photograph if you wish. Save your changes. If JustGiving asks for some of these details during setup, fill them in at that point instead.

Not sure what to write? Use our short example below.

08

Share your link and say thank you.

Copy your page’s address and send it to people who may wish to support you. Share an update when your event happens and thank donors afterwards. For a correctly selected UK charity, JustGiving sends online fundraising donations directly to the charity on its payment schedule, so you do not have to transfer each online gift yourself.

Checked against JustGiving’s own page-creation, editing, charity-search and Gift Aid instructions on 25 September 2026. JustGiving may change its screens; if a button label differs, follow its on-screen instructions.

Before you begin

Get three things clear first.

Who will receive the money?

If you are raising money for Freedom Charity, choose the registered charity rather than an individual crowdfunding project. Freedom’s charity number is 1139657. If the charity does not appear, do not choose a similarly named organisation. Use Freedom’s official donation page or contact us while the JustGiving listing is checked.

What are you doing?

Decide whether this is a personal challenge, birthday or other occasion, organised event, team activity or sale. Give yourself enough time to explain the plan, prepare your materials and arrange any necessary permissions. A short sponsored walk can be just as worthwhile as a large event.

What is your realistic target?

Set a figure that reflects your activity, the number of people likely to support you and any costs. You can update your goal if circumstances change. Do not make a promise such as “£30 saves a child” unless Freedom has evidence to support it.

What will you tell donors?

Describe the activity, date, fundraising target and why you chose Freedom. Tell people that Freedom works on education and safeguarding to prevent forced marriage, female genital mutilation (FGM) and Dishonour Abuse. You do not need to share a personal experience to make a persuasive case.

Two types of page are not interchangeable.

A charity Fundraising Page raises money for the selected registered charity. Crowdfunding for a private person or personal project is different. If someone is fundraising for Freedom, make sure the charity is selected correctly and that the donation journey identifies Freedom before anyone pays.

Your fundraising page

Make the page worth sharing.

People are more likely to understand your fundraiser when the page answers four simple questions: who you are helping, what you are doing, when you are doing it and why you have chosen the cause. Aim for a short, specific story in your own voice.

Give it a clear title.

“Our sponsored walk for Freedom Charity” is clearer than “Please donate”. Add the date or group name if it helps people recognise the event. A group could use “Our community fundraiser for forced marriage and FGM prevention”.

Use a photograph you can share.

Choose a genuine image of the activity, your team or an approved Freedom campaign photograph. Ask permission before uploading anyone else’s photograph, particularly a child’s. Do not use an identifiable safeguarding case or survivor image to raise donations.

Explain what Freedom does.

Freedom Charity works to prevent forced marriage, FGM and Dishonour Abuse through education, safeguarding, professional training and routes to help. Our Evidence & Impact page distinguishes reported reach from independently verifiable evidence.

Tell people exactly how to help.

Ask friends and colleagues to donate if they can, share the page with someone interested or join an appropriate event. Avoid pressuring anyone to give or implying that a person must disclose their identity or experiences to support the charity.

Example words for your own fundraising page

“I’m organising a [walk, quiz or event] on [date] to raise money for Freedom Charity. Freedom works to prevent forced marriage, female genital mutilation and Dishonour Abuse through education, safeguarding and routes to help. I want more young people to understand their rights and more people to know where to turn. If you can support my fundraiser, thank you. Sharing this page would mean a lot too.”

Change the activity and dates, add a genuine reason for choosing Freedom and keep the wording true to you. JustGiving has a fundraising-page checklist ↗ covering photographs, updates, targets and thank-you messages.

Individual, team or organisation

Fundraise together, without confusion.

If your group wants one shared donation link, one organiser can create and manage a standard charity Fundraising Page and share it with everyone. If members want separate pages with one combined team total, use a JustGiving Team page. JustGiving requires the team organiser to have an active Fundraising Page before creating the Team page.

For a club or community group

Agree the fundraiser through your committee and follow your organisation’s rules. Decide who owns the page, who can post updates and where members should direct questions. Give the committee Freedom’s governance information and evidence before it chooses a beneficiary.

For an employer

Check whether your company offers matched giving, a Charity of the Year programme or internal fundraising rules. Ask the responsible person before using company branding or presenting the event as an official company partnership. See our corporate partnerships page.

For groups running several individual pages, read JustGiving’s current Team page instructions ↗. If you are arranging a substantial campaign in Freedom’s name, contact us before launch to agree the copy, image use and donation route.

After you create the page

From first donation to final thank-you.

Share it personally first.

Send a short message to people who know you and explain the event before posting broadly. A personal invitation is more useful than repeatedly pasting a bare link. Ask your workplace or committee to share it through its normal channels if appropriate.

Make it easy on the day.

Put the page address or QR code on event materials. Display the cause clearly and tell people whether they are making a donation or buying a ticket or item. Keep collection records and follow any relevant venue or licensing requirements.

Post real progress.

Share one or two short updates: preparation, the event itself and the result. Thank donors without publishing their details unless they have agreed. Do not post photographs of children or people receiving support without appropriate permission.

Close the loop.

Thank supporters, explain the total raised and check that any offline money has been passed on through the agreed route. Keep your records until everything is reconciled. If the page remains open, say so clearly rather than suggesting fundraising has ended.

Where does the money go?

For a correctly set up JustGiving charity Fundraising Page, JustGiving handles online donations and sends proceeds to the selected charity under its payment arrangements, subject to applicable charges. You do not need to collect card details or transfer individual online donations yourself. If you collect cash or payments through another method, keep those records separately and arrange the correct transfer to Freedom.

For details on payments and charges, see JustGiving’s own fundraising guidance ↗.

Gift Aid and selling items

Choose the right payment route.

For an ordinary sponsored fundraiser: If supporters are making voluntary donations and receiving no goods, tickets or other benefits in return, your page may be eligible for Gift Aid. In your JustGiving Fundraising Page Settings, check the Gift Aid section and select “Yes, my page can claim Gift Aid” only if the page meets the eligibility rules. Each donor must also make their own valid declaration and have paid sufficient qualifying UK tax.

For sales, raffles or ticketed events: If you sell cakes, clothes, artwork or tickets, or run a raffle or auction, say so accurately when JustGiving asks about your activity. Select “No, my page is not eligible” in the Gift Aid settings where the page offers goods or other benefits for payments. Buying goods or entry to an event is not an ordinary Gift Aid donation. Check the relevant event and raffle rules before you advertise it.

JustGiving: managing Gift Aid on your page ↗ · HMRC’s detailed Gift Aid guidance ↗.

A supporter may instead sell their own eligible belongings on a resale platform and then make a separate personal donation directly to Freedom. If someone donates a valuable item for Freedom to sell, contact us first: ownership, valuations, sale costs and acceptance need to be agreed.

Read our tax-efficient giving guide or ask an independent tax adviser about your own circumstances.

Choosing a charity

Looking for a cause to support?

Freedom Charity works to prevent forced marriage, FGM and Dishonour Abuse through education, safeguarding, professional training and routes to help.

Our work includes education for young people, professional safeguarding resources, the Freedom App and the Red Triangle campaign against FGM. You can check our evidence and impact before deciding.

Choose the correct Freedom Charity.

Our charity is registered in England and Wales under number 1139657. Please check the number on JustGiving. We have not linked this guide to an unverified profile for a similarly named organisation.

Start on JustGiving and verify the charity ↗Donate directly to Freedom

Fundraising questions.

Do I need to raise a minimum?

No. Choose a target that suits your activity and circumstances.

Can my company take part?

Yes. Ask whether it can share your page or match employees’ qualifying fundraising. Explore corporate partnerships.

What if I am fundraising with a group?

Agree a clear plan with your members and follow any relevant safeguarding and event requirements. Group fundraising ideas.

Can I claim Gift Aid on everything?

No. Gift Aid has eligibility rules and generally does not apply to ticket or goods purchases. Read our tax-efficient giving guide.

Ready to begin?

Whether you choose Freedom or another cause, make your fundraiser something you can enjoy and complete safely.

Create a JustGiving page ↗Ask Freedom a fundraising question